April-16-17,2026 | Chicago, USA
Izhak Musli
IZM Consulting, USA
Izhak Musli , is a serial entrepreneur, strategic advisor, and national speaker with 15+ years of leadership experience in business analytics operations, and practice management. He is the Founder & CEO of Get Kudos, a Customer Retention Management Platform launched in 2025 to help in-person businesses drive customers loyalty, satisfaction and growth. Previously, Izhak co-founded AtlasKPI (the first business intelligence dashboard in aesthetics) and MedicalPRM (a digital lead management tool), both of which were acquired. He served as CoCEO of APX Platform, leading its successful merger with Engage Technologies Group (now Clarity) before concluding his tenure as SVP of Product Development & Data Science in 2024. Beyond his ventures, Izhak is a Co-Founder of the 4S Summit by The Aesthetic Success, Founder & President of IZM Consulting, and an Advisory Board Member for multiple companies. He specializes in data-driven strategies, operational excel.
In today’s competitive aesthetics market, every practice offers similar treatments - but not every practice earns patients for life. The true differentiator isn’t a laser, an injectable, or a price point - it’s the patient experience. This session reveals a proven framework for transforming satisfied patients into loyal advocates who spend more, refer more, and leave five-star reviews that fuel continuous growth. Drawing on over a decade of experience in aesthetic industry operations, data analytics, and customer retention, Izhak Musli will guide attendees through actionable strategies to: • Measure & Improve Satisfaction - Learn how to use Net Promoter Score (NPS) and Customer Satisfaction (CSAT) to uncover what patients really think, and how to act on that feedback. • Build High-Impact Loyalty Programs - Structure rewards that increase retention, drive higher spend, and create VIP experiences without adding complexity. • Leverage Referral Incentives - Implement compliant, ethical programs that turn your happiest patients into your best source of new patients. • Maximize the Power of Reviews - Develop a system for generating consistent, high-quality online reviews that boost reputation, trust, and conversion rates. Attendees will leave with a step-by-step playbook for embedding loyalty, referrals, and reviews into the DNA of their practice - and turning these three pillars into powerful growth engines. This is not theory; it’s a data-backed, repeatable system that works in real-world practices.
