Relationship between Entrepreneurship & Sustainability

Vasundhara Chaudhary Bhagat

National Institute of Fashion Technology, India

Biography :

Vasundhara Chaudhary, has done her PhD in “Sustainable Practices in Indian Fashion Industry. She has a vast experience of the fashion industry along with academic experience at NIFT of more than 25 years. She is cur­rently handling administration of NIFT Foundation for Design Innovation, a section 8 Company, under the aegis of Ministry Of Textiles, India.

Abstract :

This study, within a conceptual approach, explores the possible relation between entrepre­neurship and especially entrepreneurial orientation and sustainability in an aim to create sustainability in entrepreneurship and foster green business yet make profit. Entrepreneur­ship and sustainability are getting more and more intertwined, propelled by the awareness of environmental and social issues. Entrepreneurs need to traverse these intersections, where opportunities, challenges, and strategies for the integration of sustainability into their ven­tures are concerned. The Sustainable goals seek to reduce damage to the environment and sustain life on Earth.