Modern markets and industries are highly volatile. Strategic agility helps enterprises adapt to unexpected fluctuations and obstacles. For this reason, the concept of strategic agility is an integral aspect of a business. With strategic agility, firms overcome marketing problems, penetrate new markets, develop new products and adjust operational plans to address emerging needs. Agile companies are responsive towards new opportunities or threats. In other words, such companies see and respond to changes much more swiftly than less agile competitors. Ultimately, strategic agility ensures the company sustains performance, growth, and profitability.